Advertising to future and current clients is an essential part of any window cleaning business plan. Fortunately, tackling this task doesn’t have to be nearly as difficult or expensive as many companies believe. With this simple to follow guide, you’ll learn everything necessary to boost your revenue, even if you’re working with a shoestring budget.
Window Cleaning Marketing Blueprint
Perhaps the most important tip we can give is that you need to utilize a variety of window cleaning advertising options. There are two primary reasons for this; first, each of your potential clients has different personality traits that influence what window cleaning resources they’ll look to for assistance. Secondly, you should always keep the marketing rule of seven in mind, which states that people need to see you company’s name or services at least seven times before they’ll be ready to make a purchase.
There are five proven methods for connecting with prospects that are provided by one window cleaning business software: Map Your Sales. By using every method as part of a tiered campaign, you’ll be able to bulk up your client list without doing the hard work of getting out and hitting the local pavement.
Postcard Marketing for Window Washing Companies
In today’s world, we tend to think of digital options first, and that can make us discount tried and true methods that still deliver great results. Also known as direct mail for window washing companies, postcard marketing is way more viable than many owners believe. A staggering 73 percent of consumers actually prefer to learn about local brands and services via direct mailers.
Before you begin building your window washing postcard marketing campaign, take the time to assess your ultimate goal. We know you’re looking for an increased clientele, but you’ll do better in the long run if you also look at each mailer as part of your brand building efforts. Give each postcard a similar look and feel that incorporates your logo, a color theme and the same fonts. Also, be sure to use a professional presentation such as the window washing direct mail templates provided by Map Your Sales. Want to see what these templates look like? Check out our demo!
Window Washing Ringless Voicemail Marketing
Reaching out to current clients and potential future clients has never been easier. Ringless voicemail technology enables you to avoid the time-consuming process of calling each person individually. Instead, just set up your preferred message for each mailing list. From there, every person on your lists will receive the designated voicemail without you having to even pick up the phone!
You’re probably wondering if this window cleaning advertising idea is actually worth the time and money you’ll invest into it. The answer is yes, according to a CBS News report that indicated up to 33 percent of people take the time to listen to voicemails. Even with caller ID and the common occurrence of marketing calls, there are still a solid 18 percent of smartphone users who listen to voicemails from numbers they don’t know. Getting a click-through rate of 18 percent on a digital ad would be astronomical, and that definitely helps highlight how useful ringless voicemails can be.
Text Messages for Window Cleaning Businesses
More than 272 million Americans own a smartphone, which accounts for 83 percent of the nation’s entire population. In other words, if you really want to reach people, you’re going to need to turn to text message window cleaning marketing.
Do SMS ads really work? Per one study, the average response rate for texts is six to eight times higher than email ads. Much like the voicemails mentioned above, you can easily create a text message that will be sent out to an entire list of prospects or clients at one time. No matter when you click send, the majority of receivers will have their phone nearby. Data indicates that the average smartphone user touches their phone approximately 2,600 times per day, so you can rest assured that they’re going to get your message.
Window Washer Email Marketing
Another prime way to get your message in front of local consumers is through email marketing. Even though some messages are discarded as junk, your odds of getting through to many members of your target market are probably much higher than you’d expect. Studies show that 99 percent of people check their email daily. Of those, 59 percent rely on marketing emails to help them make purchasing decisions. Additionally, email engagement has been on the rise during the past 12 months. All of this comes together to form the perfect advertising storm for your window cleaning business.
You’re probably wondering how to stand out in a crowded inbox. Believe it or not, you can boost the open rate of your emails by more than 50 percent with one simple thing: put an emoji in your subject line. Also, make sure to keep your window washing marketing messages consistently branded to help make your company more memorable.
Automated Marketing Saves Lots of Time
Leveraging the power of each of the previously listed window cleaning advertising ideas is going to give you the best return on your investment (ROI). But how can you possibly get everything organized and running smoothly? Automated marketing via Map Your Sales is the ideal solution! This window cleaning scheduling software provides you with the tools to create, schedule and send out a wide variety of marketing messages with the click of a button.
Also serving as a powerful window cleaning CRM (Customer Retention Management) tool, Map Your Sales will let you create an automated marketing schedule that sends out a different message every few days, weeks or months, based on your needs. For example, you could send out window cleaning postcards tomorrow, and then follow that up a month later with another form of window washing advertising such as an email or text.
Keep in mind that continuing to cultivate your existing clients and leads is every bit as important as reaching out to new prospects. As you’ll learn below, Map Your Sales makes this a breeze with additional contact options.
Marketing a Window Cleaning Business with Map Your Sales
The entire purpose of our window cleaning management software is to help you take your business to the next level. Aside from being able to schedule and send out multiple ads, we’ll also give you the tools to properly market toward your target audience.
1. Pinpoint Marketing Technology – Window cleaning forums have made it clear that the industry needs a better way to reach out to highly viable prospects. What better way to get someone’s attention than by cleaning their neighbor’s windows? To fully utilize this resource, our innovative window washer software gives you the ability to fill in the address of an existing client. Next, you can use a simple click and drag tool to highlight every nearby home you’d like to target with your next direct mailer or email campaign.
Stop being overcharged by other systems such as Every Door Direct Mail (EDDM) by USPS. With Map Your Sales, your budget can be spent on connecting with only the prospects you’re most interested in, regardless of whether that’s one person or an entire town.
2. Utilize Pre-Built Templates – Designing window cleaning postcards probably isn’t at the top of your skill list, and that’s okay. You don’t need to be a graphic design expert when you turn to our window cleaning software. We will provide you with a nice selection of pre-built templates to choose from. Even better, once you select the layout you like the best, you can make it match your branding with custom colors and fonts.
3. We Provide Numerous Window Cleaning Marketing Ideas – You don’t have to spend a lot of time and energy coming up with advertising campaign ideas when you choose Map Your Sales. Our window washing software will give you many options to choose from, including text messages, ringless voicemails, emails and gifts.
4. Scheduling Automated Campaigns is a Breeze – Do you want to ensure that your current clients and target market are continuously reminded about your services? In just a few minutes, you can set up an automated campaign that will keep you at the forefront of each receiver’s mind. Once you have everything scheduled, you can go back to dealing with other things and we’ll take care of the rest!
Let Us Help Your Business Grow
Map Your Sales has assisted professionals all over the country with their marketing needs. We can help you connect with new prospects and retain your existing clients with our simple to use, highly effective tools. We’re excited to show you everything we have to offer. Please feel free to sign up for your free trial right now! If you have any questions about our affordable services, call us toll free at 1-800-571-7393.