So, you want to plan a postcard campaign. I don’t blame you. Direct mail is not dead! 55% of people actually look forward to getting and seeing what’s in their mailbox. If you aren’t versed on the whole direct mail marketing, allow me to help you. There are a few steps you should take in […]
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Direct Mail Marketing For Mortgage Companies Whether you’re a loan officer who wants to connect with existing clients or you’re trying to get the word out about reverse mortgages, you can turn to direct mail mortgage marketing as a viable resource for attracting positive results. Despite this, many people in the world of loans and
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The internet is a great tool, nobody is denying that. There are so many different channels to get your message sent to a large crowd digitally. While digital marketing is awesome and can be incredibly helpful in some instances, it seems like the general public has forgotten about offline marketing! One of the most beneficial
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We are all familiar with postcards in some sense. Many people will connect the word to the funny photos you send home to friends and family while on vacation. Others will associate the word with postcard marketing – which is the definition I’ll be covering throughout this article. I want to talk about why postcards
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Direct Mail Showdown – How Should I Deliver My Postcards?! Whether you’re a landscaper, a realtor, or anything in between, you know that direct mail is a great way to get your name into the hands of the general public. There are a few different routes you can take to send postcards to a targeted
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Many people believe the internet trumps all in terms of marketing, but the reality is that effective real estate postcards will actually capture a lot more attention than email. In fact, studies have shown that 4.4 percent of direct mailers receive a response, versus a mere 0.12 percent for email. Of course, this doesn’t mean
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Mass postcard mailings have been around for decades, so you might be wondering if it’s possible for a marketing company to have a truly innovative approach. The good news is that the answer is a resounding yes, as you’re about to find out. Whether you’re a regular user of this marketing technique or you’ve
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